Diana Girnita, MD, PhD
Founder & CEO, Rheumatologist OnCall
📍 Irvine, California
Panelist
About Dr. Girnita
Diana Girnita, MD, PhD, is a board-certified rheumatologist and internist and the founder and CEO of Rheumatologist OnCall, a telemedicine rheumatology practice she launched to make specialist care more accessible, transparent, and affordable. She is licensed to treat patients in multiple states.
Dr. Girnita has built one of the largest patient education audiences in rheumatology. Her YouTube channel has grown to more than 250,000 subscribers, and she hosts the "Thriving with Arthritis" podcast. She is also the author of two books on managing rheumatoid arthritis and gout through a combination of conventional treatment and lifestyle-based approaches.
Her training includes a postdoctoral fellowship at Harvard University, an immunology fellowship at the University of Pittsburgh, and a rheumatology fellowship at the University of Cincinnati, where she has served as volunteer faculty for rheumatology fellows.
Ask Her About
Building a YouTube audience as a physician
Video and social media for practice visibility
Launching a telemedicine or direct-pay practice
Patient education that builds trust
Session at the 2026 Growth Summit
Stay Visible, Stay Independent: How to Market Your Rheumatology Practice and Build Its Brand Through Every Stage
Saturday, October 17 · 3:00 p.m. – 3:45 p.m. · Breakout Session A
Panelist, with Kapil Naidu and Meredith Hirsh, MBA
Whether you are thinking about opening a private practice or have been established for years, marketing is a skill every practice owner should understand. A practice can lose a major source of referrals faster than you think when payer contracts change, referral networks consolidate, or large health systems shift patients internally. Building visibility before that happens can help protect your practice from being caught off guard. Learn practical strategies from a rheumatology practice CEO with a background in advertising and medical business marketing, a rheumatologist who has built a YouTube audience of more than 250,000 subscribers, and a digital marketing expert with expertise in local SEO and positioning practices for discovery in AI-powered search.