Kapil Naidu
CEO & Co-Founder, Funnel Cake MD
📍 Seabrook, Texas
Panelist
About Kapil
Kapil Naidu is CEO and Co-founder of Funnel Cake MD, a HIPAA-compliant growth operating system for private practices. It connects local search, patient communication, and front-office workflows to the EMRs practices already use, turning growth into measurable new-patient volume.
Before Funnel Cake MD, Kapil led agency growth teams running AI search and SEO programs for healthcare and wellness brands including Zocdoc, Nurx, Ritual, Canvas Medical, Evvy, Happy Head, Wisp, Galileo, Evogen, and Beam. He now brings that playbook to private practice.
Ask Him About
Local SEO for medical practices
Showing up in AI-powered search results
Turning online visibility into new-patient volume
Connecting marketing to your front office and EMR
Session at the 2026 Growth Summit
Stay Visible, Stay Independent: How to Market Your Rheumatology Practice and Build Its Brand Through Every Stage
Saturday, October 17 · 3:00 p.m. – 3:45 p.m. · Breakout Session A
Panelist, with Diana Girnita, MD, PhD, and Meredith Hirsh, MBA
Whether you are thinking about opening a private practice or have been established for years, marketing is a skill every practice owner should understand. A practice can lose a major source of referrals faster than you think when payer contracts change, referral networks consolidate, or large health systems shift patients internally. Building visibility before that happens can help protect your practice from being caught off guard. Learn practical strategies from a rheumatology practice CEO with a background in advertising and medical business marketing, a rheumatologist who has built a YouTube audience of more than 250,000 subscribers, and a digital marketing expert with expertise in local SEO and positioning practices for discovery in AI-powered search.